Today morning when I was finishing my weekly study for Innovation course I looked through one very interesting article named as "Neuroscience Sheds New Light on Creativity". Here are some points I found worth re-reading:
"Creativity and imagination begin with perception.
How you perceive something isn't simply a product of what your eyes and ears transmit to your brain. It's a product of your brain itself.
Imagination is like running perception in reverse.
The brain is fundamentally a lazy piece of meat. It doesn't want to waste energy.
If you imagine something that you have never actually
seen, like a Pluto sunset, the possibilities for creative thinking become much
greater because the brain can no longer rely on connections shaped by past
experience.
The more radical the change, the greater the
likelihood of fresh insights.
Only when the brain is confronted with stimuli that it has not
encountered before does it start to reorganize perception.
The surest way to provoke the imagination, then, is to seek out
environments you have no experience with. They may have nothing to do with your
area of expertise."
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